Pete Westlake

“If the only tool you have is a hammer, the whole world looks like a nail.” This famous saying captures how we often adapt new technologies to fit old paradigms. Instead of reimagining what's possible, we retrofit innovation into outdated molds. Consider these examples: Bicycle seats  were modeled after horseback saddles, despite the differences in motion and posture. As a result, long rides are often uncomfortable. Flip phones  echoed the shape of traditional telephones, but their design...

The weirdest question of the electrification age is – is a battery electric vehicle (BEV) really greener than my internal combustion engine (ICE)? Well, of course it is, but you weren’t thinking of just the operation of the vehicle, were you? It doesn’t take a rocket scientist to determine that; just follow an ICE vehicle closely, and you can breathe in why it is not greener! To fully answer your question, we need to look at more than just the operation.

Remember the 2012 film Trouble with the Curve, starring one of my heroes, Clint Eastwood.